As a result of the current economy, consumers have adopted a “new normal” in their everyday lives, which has profoundly affected their shopping behaviors. Walmart, the world’s largest retailer, has learned much from the heart, soul, and mind of their customer.

Julie Murphy, Walmart Regional General Manager and Vice President for Southern Indiana, Kentucky and Tennessee will outline how shoppers have recently shifted their fundamental attitudes towards a Save Money and Live Better way of life. Consumers are becoming smarter about saving, and learning to appreciate value like never before.